Over the first quarter of 2022, conversations with my clients have told me almost unanimously they see attending exhibitions as an extremely important part of their marketing strategy for the year. Why? Because after over 2 years of disruption, they see in-person events and exhibitions as one of the best ways to get their reps back out there speaking to customers face to face.

If exhibitions are an important part of your marketing mix this year, then have a look at my top 5 reasons why Guidelines Live 2022 should be on your list of must attend conferences this year:

1. Great access to healthcare professionals

Guidelines Live brings you the opportunity to interact with key decision makers working within primary care in an environment where they are open to learn and have in-depth discussions. With registration for this year’s event already well underway, we are confident to deliver more attendees than ever before.

2. Event recognised by the industry

MGP was ranked number 22 in Eventex’s index of The Top 80 Event Organizers and Agencies in the UK & Ireland for 2021. The ranking represents consistent excellence in the meetings and events industry and recognises our team’s tremendous work and high professionalism.

3. Appetite to meet with industry

Recent research carried out by the Guidelines Live team found that the top 5 company types that delegates would like to connect with at this year’s event were:

Clinical audit consultants
Pharmaceutical companies
Professional bodies
Digital healthcare providers
Practice management software companies and Finance organisations (joint 5th place)

Source: Guidelines Live research carried out March 2022.

4. Positive exhibitor feedback

We had some great feedback from last year’s exhibitors, describing the great quality delegates that attended, leading to valuable conversations. But don’t just take my word for it, watch our exhibitors speaking about their Guidelines Live experience below

“It’s such a great event, there are so many people that attend, and everybody is so interactive.”
Exhibitor 2021

5. Opportunity for pre-event marketing

And if that's not enough reasons, then don’t forget - by getting involved in the event early your branding will be included in event communications to prospective and confirmed delegates–such as on the website and email newsletters.

This offers many opportunities for your brand logo and information to be seen in conjunction with the event.

With sponsorship and exhibitions opportunities already selling well, now is a great time to speak to us about opportunities for your brand.

Get in touch today to discuss your organisation’s needs.

Jamie Daden
medscapeglobalsales@webmd.net