Over the first quarter of 2022, conversations with my clients have told me almost unanimously they see attending exhibitions as an extremely important part of their marketing strategy for the year. Why? Because after over 2 years of disruption, they see in-person events and exhibitions as one of the best ways to get their reps back out there speaking to customers face to face.
If exhibitions are an important part of your marketing mix this year, then have a look at my top 5 reasons why Guidelines Live 2022 should be on your list of must attend conferences this year:
1. Great access to healthcare professionals
Guidelines Live brings you the opportunity to interact with key decision makers working within primary care in an environment where they are open to learn and have in-depth discussions. With registration for this year’s event already well underway, we are confident to deliver more attendees than ever before.
2. Event recognised by the industry
MGP was ranked number 22 in Eventex’s index of The Top 80 Event Organizers and Agencies in the UK & Ireland for 2021. The ranking represents consistent excellence in the meetings and events industry and recognises our team’s tremendous work and high professionalism.
3. Appetite to meet with industry
Recent research carried out by the Guidelines Live team found that the top 5 company types that delegates would like to connect with at this year’s event were:
- Clinical audit consultants
- Pharmaceutical companies
- Professional bodies
- Digital healthcare providers
- Practice management software companies and Finance organisations (joint 5th place)
Source: Guidelines Live research carried out March 2022.
4. Positive exhibitor feedback
We had some great feedback from last year’s exhibitors, describing the great quality delegates that attended, leading to valuable conversations. But don’t just take my word for it, watch our exhibitors speaking about their Guidelines Live experience below