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26 Jul 2022
Five reasons to be at Guidelines Live 2022
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Over the first half of 2022, conversations with my clients have told me almost unanimously that they see attending exhibitions as an extremely important part of their marketing strategy for the rest of the year. Why? Because after over 2 years of disruption, they see in-person events and exhibitions as one of the best ways to get their reps back out there speaking to customers face to face.
If exhibitions are an important part of your marketing mix this year, then have a look at my top 5 reasons why Guidelines Live 2022 should be on your list of must attend conferences this year:
1. Face to face access to GPs
Guidelines Live 2023 gives you the opportunity to interact with GPs and primary care key decision makers in an environment where they are open to learn and have in-depth discussions. And with over 70% of current booking being from GPs, can you afford to miss this event?
2. Event recognised by the industry
MGP (now known as WebMD UK) was ranked number 21 in Eventex’s index of The Top 80 Event Organizers and Agencies in the UK & Ireland for 2022. The ranking represents consistent excellence in the meetings and events industry and recognises our team’s tremendous work and high professionalism.
3. Appetite to meet with industry
Research carried out by the Guidelines Live team found that the top 5 company types that delegates would like to connect with at this year’s event were:
- Clinical audit consultants
- Pharmaceutical companies
- Professional bodies
- Digital healthcare providers
- Practice management software companies and Finance organisations (joint 5th place)
Source: Guidelines Live research carried out March 2022.
4. Positive exhibitor feedback
We had some great feedback from last year’s exhibitors, describing the great quality delegates that attended, leading to valuable conversations. But don’t just take my word for it, watch our exhibitors speaking about their Guidelines Live experience below
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“It’s such a great event, there are so many people that attend, and everybody is so interactive.”
5. Opportunity for pre-event marketing
And if that's not enough reasons, then don’t forget - by getting involved in the event early your branding will be included in event communications to prospective and confirmed delegates–such as on the website and email newsletters.
This offers many opportunities for your brand logo and information to be seen in conjunction with the event.
With sponsorship and exhibitions opportunities already selling well, now is a great time to speak to us about opportunities for your brand.
Get in touch today to discuss your organisation’s needs.
Jamie Daden
medscapeglobalsales@webmd.net
Be part of Guidelines Live 2023
Speak to one of our experienced team today to find out how your brand can be part of this year's event.
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