MGP is delighted that its annual conference Guidelines Live is a finalist in the Event of the Year category at 2020 PPA Awards.
The PPA Awards are one of the highlights of the media calendar, and this year, the judges were looking for evidence of an outstanding event where the key criteria were proven commercial success along with deep levels of engagement with the target audience.
In 2019 Guidelines Live grew to a 2-day event, and saw a five-fold increase in attendance from the previous year. Ivor Eisenstadt, MGP Managing Director, said: ‘This shows the popularity of our unique proposition of bringing together expert speakers, GPs, nurses and pharmacists to discuss and learn about the practical implementation of clinical guidelines to improve patient care.’
He added that: ‘The sponsors and exhibitors commented on the high calibre of attendees, with 94% confirming that they would exhibit at Guidelines Live again.’
The awards ceremony will take place on 30th June and will be streamed live to audiences at home.